Mercedes-AMG GmbH is offering three new high-performance cars that cater to a broad spectrum of requirements in the shape of the SL 63 AMG, SLK 55 AMG and ML 63 AMG. The two prestigious eight-cylinder roadster models and the mighty SUV distinguish themselves with efficient drive systems, breathtakingly dynamic performance and emotion-charged design.
The stage is set for the new Mercedes-Benz SL 63 AMG. The latest version of the high-performance roadster impresses on several counts: systematic lightweight construction, increased output and enhanced driving dynamics, all combined with a 30 percent reduction in fuel consumption and emissions. Thanks to an all-aluminium bodyshell, similar to that of the SLS AMG supercar, the vehicle has shed 125 kilograms. With a kerb weight of 1845 kilograms and an output of 395 kW (537 hp) or 415 kW (564 hp), the new model boasts the perfect ingredients for unparalleled dynamism and a sublime driving experience that is truly unique.
A further boost in performance comes courtesy of a winning combination: a further improved AMG sports suspension based on Active Body Control, new AMG speed-sensitive sports steering, the AMG high-performance compound braking system and the AMG SPEEDSHIFT MCT 7-speed sports transmission. An enticing mix of stylish design, extensive standard equipment and a high level of safety.
Supreme performance and high efficiency: the SL 63 AMG is available with a choice of two power ratings for the first time. The AMG 5.5-litre V8 biturbo engine delivers 395 kW (537 hp) and 800 Newton metres of torque. If the AMG Performance package is specified, drivers will have 415 kW (564 hp) and 900 Newton metres at their disposal – more power than any other competitor in this segment. The result is phenomenal performance, as underlined by the acceleration times from 0 to 100 km/h in 4.3 or 4.2 seconds and to 200 km/h in 12.9 or 12.6 seconds respectively. Top speed is electronically limited to 250 km/h, although this increases to 300 km/h (likewise electronically limited) with the AMG Performance package on board. NEDC combined consumption comes in at 9.9 litres per 100 kilometres for both power ratings – a full 4.2 litres or 30 percent less than for the outgoing model.
The eight-cylinder powerplant with the abbreviation M157 features a combination of innovative high-tech components for high power output and scintillating power delivery on the one hand and remarkably low fuel consumption on the other. Besides spray-guided direct petrol injection, the engine features an all-aluminium crankcase, twin turbochargers, four valves per cylinder with camshaft adjustment, air-to-water intercooling, generator management and an ECO start/stop function. The weight-optimised AMG sports exhaust system with two sets of chromed twin tailpipes produces a distinctive soundtrack.
Intelligent lightweight construction with aluminium bodyshell and carbon fibre
Intelligent lightweight construction is one of the major factors behind the low fuel consumption figures. The SL 63 AMG is built around a lightweight all-aluminium bodyshell similar to that of the SLS AMG supercar. Compared to the outgoing model, this design not only delivers a significant weight saving of around 110 kilograms, it also greatly enhances rigidity, safety and comfort. The boot lid helps to further trim the weight. For the first time on a volume-produced model, the inner support is made from lightweight carbon-fibre composite. The extremely rigid carbon-fibre component is bonded to the plastic outer shell, resulting in a weight saving of five kilograms compared to a conventional boot lid.
AMG sports suspension based on Active Body Control
The lightweight design measures are not just limited to the body of the SL 63 AMG, however, as the steering knuckles and spring links on the four-link front suspension and almost all of the multi-link independent rear suspension's wheel location components are made of aluminium. The reduction in unsprung masses enhances both agility and the response characteristics of the spring-and-damper units.
Mercedes-AMG has retained the ABC active suspension and damper system: the new SL 63 AMG is equipped as standard with the AMG sports suspension based on Active Body Control, but in a further improved version. Exceptionally sporty characteristics with reduced roll angles and firm body damping ("Sport") or a more comfort-oriented setting for a high level of comfort on long journeys ("Comfort") can be selected at the push of a button. This together with the new electromechanical AMG speed-sensitive sports steering endows the flagship AMG model with fleet-footed, agile cornering and exceptional feedback at the limits of performance. The steering has a constant, more direct ratio, together with variable power assistance that adjusts depending on the suspension setting.
Power transmission can likewise be adapted to specific requirements, as the AMG SPEEDSHIFT MCT 7-speed sports transmission has four modes to select from: "C" (Controlled Efficiency), "S" (Sport), "S+" (Sport plus) and "M" (Manual). In "C" mode, the ECO start/stop function is active at all times and switches off the eight-cylinder engine when the vehicle is stopped. Meanwhile, the RACE START function allows lightning quick acceleration from a standing start.
The brakes are designed to deliver maximum performance too: besides the newly developed AMG high-performance composite braking system, there is also the alternative of the AMG ceramic high-performance composite braking system familiar from the SLS AMG. The SL 63 AMG leaves the factory fitted with AMG five-twin-spoke light-alloy wheels painted titanium grey with a high-sheen finish and shod with tyres size 255/35 R 19 at the front and 285/30 R 19 at the rear. AMG multi-spoke forged wheels from the AMG Performance Studio with 255/35 R 19 front and 285/30 R 20 rear tyres help to reduce the unsprung masses. They are also available in matt black including a rim flange with a high-sheen finish.
Design: stylish, supreme, dynamic
The SL 63 AMG is the latest addition to the AMG roadster family and displays the hallmark styling elements of a supreme high-performance car from Affalterbach: the dynamic, distinctive AMG bodystyling comprises the front apron with large cooling air intakes, AMG-specific LED daytime running lamps and a lower cross strut in silver chrome. Among the particularly eye-catching features are the new AMG radiator grille with a double louvre in silver chrome, the side sill panels and the "V8 BITURBO" logos on the vent grilles with fins in silver chrome. At the rear, the AMG spoiler lip, the two chromed twin tailpipes of the AMG sports exhaust system and the diffuser-style rear apron with body-coloured insert draw the design to a fitting conclusion.
The SL 63 AMG interior is likewise inspired by the SLS AMG and offers a feast for all the senses: the four air vents styled like jet engines, the E-SELECT lever and the AMG DRIVE UNIT are all reminiscent of the supercar's styling. Standard equipment includes AMG sports seats in single-tone or two-tone nappa leather with their own V8 seat upholstery layout and AMG badges in the seat backrests, a multicontour function and seat heating, as well as AMG carbon-fibre trim, AMG illuminated door sill panels, ambient lighting and an IWC-design analogue clock. One of the stand-out details on the AMG Performance steering wheel is the AMG logo in the lower metal insert. The sportily designed AMG instrument cluster provides a wealth of information with its TFT colour monitor, AMG start-up display, AMG main menu and RACETIMER. Outstanding material quality and high-calibre workmanship underline the attention to detail paid by the Mercedes and AMG experts.
SLK 55 AMG: top figures in all disciplines
The Mercedes-Benz SLK 55 AMG is the most powerful SLK of all time. Its newly developed naturally aspirated AMG 5.5-litre V8 engine with cylinder shut-off system combines ultimate performance with minimised fuel consumption. With a maximum output of 310 kW (422 hp) and peak torque of 540 Newton metres, the SLK 55 AMG outperforms all of its direct competitors. The SLK 55 AMG accelerates from zero to 100 km/h in 4.6 seconds, and reaches a top speed of 250 km/h (electronically limited). Its fuel consumption of 8.4 litres per 100 kilometres (NEDC combined) and CO2 emissions of 195 grams per kilometre are some 30 percent lower than the figures for its predecessor.
Exclusive combination of advanced technologies
The high-tech M 152 powerpack enthrals with an unrivalled combination of advanced technologies. No other petrol engine features direct injection at a pressure of 200 bar, spray-guided combustion and piezoelectric injectors, all in conjunction with map-controlled cylinder shut-off, an all-aluminium crankcase honed using a special "spectacle" technique, four valves per cylinder with continuous camshaft adjustment, a high compression ratio of 12.6:1, ECO stop/start function and generator management – while revving to a maximum speed of over 7000 rpm. All of these measures result in an optimum efficiency factor, which is a precondition for high fuel efficiency and low exhaust emissions.
Borrowed from Formula 1: AMG Cylinder Management cylinder shut-off system
Engine efficiency is significantly improved in particular by the AMG Cylinder Management cylinder shut-off system that has been newly developed by Mercedes-AMG: under partial load conditions, cylinders two, three, five and eight are shut off, resulting in considerable fuel savings. This technology is employed in similar form in the approx. 750 hp V8 engines used in Formula 1. The cylinder shut-off function is available over a wide engine speed range from 800 to 3600 rpm if the driver has selected transmission mode "C" - Controlled Efficiency. The ECO start/stop function and generator management further contribute to the low fuel consumption figures. For the first time, AMG is using a sports exhaust system featuring an exhaust flap on each side. This technology resolves the conflict of objectives between producing an emotion-stirring sound when driving in a sporty manner and a more discreet engine tone in the partial load range.
Perfect combination: highly dynamic driving and pleasurable cruising
The AMG sports suspension with Torque Vectoring Brakes and AMG Direct-Steer system provides remarkable lateral dynamics and agile handling, together with the comfort on long journeys that Mercedes is renowned for. The AMG Direct-Steer system is the perfect complement to the Torque Vectoring Brakes: compared with standard steering, it enhances handling and agility while also reducing the effort required when parking.
AMG five-spoke light-alloy wheels painted in titanium grey with a high-sheen finish, size 8 x 18 (front) and 9 x 18 (rear), are shod with 235/40 R 18 and 255/35 R 18 wide-base tyres respectively. Alternatively, customers have the choice of two further design variants from the AMG Performance Studio: AMG multi-spoke light-alloy wheels painted in either a titanium grey or matt black finish. The AMG high-performance braking system stands out for its outstanding responsiveness, short stopping distances and excellent fade resistance.
The optionally available AMG Handling package injects the SLK 55 AMG with even greater sportiness. It comprises an AMG Performance suspension with stiffer tuning, an AMG rear-axle differential lock, composite brake discs at the front and a three-spoke AMG Performance steering wheel in nappa leather with Alcantara® inserts in the grip areas.
Unmistakable: uniquely styled design and appointments
Classic roadster proportions with typical AMG design traits as well as a hint of SLS AMG – that's how the SLK 55 AMG can be summed up visually. The new AMG front apron has large air intakes and AMG-specific LED‑ daytime running lamps. Inspired by the SLS AMG supercar, the wide radiator grille features a large, centrally positioned Mercedes star. On the SLK 55 AMG, the louvres in the radiator grille and the front apron's cross strut are painted in a high-gloss black finish. Headlamps with dark edging and darkened tail lights also come as standard on the top-of-the-range V8 model. Further styling highlights include the AMG rear apron with black diffuser insert, the AMG sports exhaust system with two chromed twin tailpipes and the spoiler lip on the boot lid.
The interior design is likewise reminiscent of the SLS AMG Roadster: the four air vents in the style of jet engines evoke associations with the supercar, as does the centre console finished in brushed aluminium. The AMG Performance steering wheel, with its flattened top and bottom sections, also boasts metal trim, aluminium shift paddles and grip areas wrapped in perforated leather. The AMG sports seats with their individual seat upholstery layout come as standard with combined ARTICO man-made leather/black fabric upholstery and high-quality AMG badges in the backrests.
ML 63 AMG: efficiency and superlative performance
The new Mercedes-Benz ML 63 AMG stands for efficiency and performance, exclusivity and a superlative driving experience. Burning 11.8 litres of fuel per 100 kilometres (NEDC combined, 276 g CO2/km), the high-performance SUV undercuts its predecessor by 28 percent. The basis for the low fuel consumption and top-class performance is provided by the AMG 5.5-litre V8 biturbo engine, featuring spray-guided direct petrol injection with piezoelectric injectors, ECO start/stop system, an all-aluminium crankcase, four valves per cylinder with camshaft adjustment, air-to-water intercooling and generator management. The eight-cylinder unit extracts a maximum power output of 386 kW (525 hp) and 700 Newton metres of torque from its displacement of 5461 cc. In conjunction with the AMG Performance package, these figures rise to 410 kW(557 hp) and 760 Newton metres. Both variants of the ML 63 AMG deliver sports car-like performance: the sprint from 0 to 100 km/h takes 4.8 seconds and 4.7 seconds respectively, while top speed stands at 250 km/h (electronically limited).
Efficient and variable: AMG SPEEDSHIFT PLUS 7G-TRONIC
Power transmission to all four permanently driven wheels is handled by the AMG SPEEDSHIFT PLUS 7G-TRONIC. Featuring three modes and an automatic double-declutching function for downshifting, this seven-speed automatic transmission is fascinatingly versatile. In "Controlled Efficiency" (C) mode, the ECO start/stop function is active, shutting down the eight-cylinder engine whenever the vehicle is stopped.
As previously, Mercedes-AMG deploys a specially designed transfer case for the 4MATIC permanent all-wheel drive, which distributes the drive power to the front and rear axle at a ratio of 40 : 60 in the interests of dynamic handling. The AMG RIDE CONTROL sports suspension with AIRMATIC package – consisting of air suspension, special damper struts, automatic level control and Adaptive Damping System (ADS) – is combined for the first time with the ACTIVE CURVE SYSTEM for active roll stabilisation. This system, which comes as standard, employs active anti-roll bars on the front and rear axles to reduce the body's roll angle during cornering. Apart from enhanced agility and driving pleasure, the system has the additional effect of increasing handling stability and therefore safety, particularly at higher speeds.
The electromechanical AMG speed-sensitive sports steering varies the power assistance depending on the vehicle's speed and also helps to save fuel. The AMG high-performance braking system provides for the shortest possible braking distances and high fade resistance. The ML 63 AMG rides as standard on AMG 5-spoke light-alloy wheels measuring 9 x 20, painted titanium grey with a high-sheen finish and fitted with size 265/45 R 20 tyres. Tyres in 295/35 R 21 format on 10 x 21 AMG light-alloy wheels are optionally available.
Specific AMG bodystyling with trim in matt silver chrome
The design of the new ML 63 AMG exudes self-confidence, athleticism and power. Under the radiator grille with louvres painted in high-gloss black and the Mercedes star in the centre is a large cooling air intake. Fitted at the bottom of the AMG front apron is a trim strip in matt silver chrome, which lends the front a wider appearance while harmonising with the surrounds of the daytime running lamps in the side cooling air intakes. Another eye-catching feature is the AMG rear apron with its simulated black air outlet openings and trim strip in matt silver chrome. In contrast to the other M-Class variants, the ML 63 AMG features two sets of visible chromed twin tailpipes.
High-class, sporty interior
A sporty character and supreme quality define the interior of the high-performance SUV from AMG. This is embodied in the electrically adjustable AMG sports seats offering pronounced lateral support just as much as in the four-spoke AMG Performance steering wheel. The standard leather upholstery includes contrasting double topstitching as well as AMG badges in the backrests of the front seats and the outer rear seats.
* Official photos and details courtesy of Mercedes-AMG GmbH *
Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.
Mercedes-Benz has started 2012 with record sales for the month of January. The brand sold a total of 86,921 units worldwide, thus exceeding the previous year’s record by another 5.1%. Sales in the Mercedes-Benz Cars division also reached a new high in January by handing over 94,526 passenger cars of the Mercedes-Benz, smart and Maybach brands to customers (+5.8%).
Dr. Joachim Schmidt, Executive Vice President Sales and Marketing, Mercedes-Benz Cars: “We continued the positive development from the record year 2011 in January and started successfully into the new year. We intend to maintain this pace over the coming months and are expecting substantial sales growth in the first quarter. The new B-Class in particular is getting an excellent response from customers. The imminent production start-up in Kecskemét means that we will have even more vehicles at our disposal, which will allow us to even better accommodate the high demand.”
In addition to the B-Class, in 2012, the company is expecting further tailwind among others from the sustained high demand in the C-Class segment, continued growth in SUV sales and the launch of the new A-Class and the CLS Shooting Brake.
Dr. Schmidt continued, “This year, we want to exceed our record sales from 2011 and once again plan to achieve the best year in the company’s history.”
In the USA Mercedes-Benz achieved a very strong start into the year with record sales in January. With 20,306 units sold, sales increased by 23.8%. Thus, Mercedes-Benz was the most successful premium brand in January in the U.S. The brand also enjoyed a very positive performance in Canada, where it was the market leader in the premium segment in January. After record sales in the full year 2011, deliveries in January reached a new monthly high with1,773 units (+26.5%). Mercedes-Benz repeated this success in Mexico (+22.4%) and the entire NAFTA region, where the brand increased its sales by 24.0% in January to 22,660 units.
Mercedes-Benz also started with an excellent performance into the new year in its home market. With brand sales of 12,627 vehicles, corresponding a growth of 14.0%, Mercedes-Benz underlined its position as the strongest premium brand in Germany as it did in 2011 as a whole. This development was driven in particular by the high demand for the new B-Class, which led its segment in the new vehicle registration statistics of Germany’s Federal Motor Transport Authority (KBA) in January. At 21,578 units, Mercedes-Benz’ sales in Western Europe (excluding Germany) were over previous year’s level (+1.4%).
Due to the excellent sales performance in December 2011 as well as the capacity expansion at BBAC and the associated production downtime, in China some models were just partially available in January. Overall sales (incl. Hong Kong) totaled 14,463 units (-7.0%). As in full-year 2011, Mercedes-Benz generated record sales in the growth markets Russia (+41.7%) and India (+17.0%).
The S-Class sedan was the best-selling vehicle in its segment in 2011. In January, the flagship of the Mercedes-Benz brand developed excellently, too. A total of 5,302 units (+0.4%) were delivered to customers. Also a very positive start to the year saw the C-Class sedan. With 18,235 units sold, deliveries were up 4.3% compared to the first month of the previous year. On the road to success is also the C-Class estate, whose sales in January rose by 10.8%.
The new B-Class also enjoyed a strong January with sales rising by 7.8%. The company expects to see a further sales boost over the coming months with the first of a total of five new compact models. From the second quarter, the B-Class will be fully available in other markets as a result of the additional production in Kecskemét.
Among the SUVs, the new M-Class (+15.2%), the G-Class (+17.1%), and the GL-Class (+9.6%) enjoyed especially positive development. There was even more reason for the new M-Class to celebrate at the start of the year: It was chosen best in its category within the “Best Cars of 2012” awards voted by readers of the German car magazine “auto, motor und sport”. The Mercedes-Benz G-Class took second place.
The smart fortwo started the year with a brilliant increase in its January sales by 13.7% to a total of 7,605 vehicles. Once again, the two-seater was particularly successful in China (incl. Hong Kong), where 1,464 vehicles were handed over to customers. Sales in the U.S. also developed very positively, rising by 38.5% compared to the same period of the previous year. The smart fortwo also enjoyed increased demand in the UK (+52.8%), Spain (+47.4%), and Mexico (+9.0%). In 2012, the smart will get further positive momentum from two highlights: the smart ebike and the third generation of the smart fortwo electric drive.
Mercedes-Benz Cars: Sales at a Glance
Credits: Daimler AG
Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.
In the summer of 2011, Mercedes-Benz presented the new C 63 AMG Coupé, a stand-alone, high-performance car that appeals to all the senses: unmistakable design is teamed up with a high-performance drive system and dynamic handling. The extensively upgraded C 63 AMG Coupé Austria Edition limited series model boasts exclusive equipment features. The first unit - displaying badge number 1 on the gear selector - recently celebrated the world premiere at the Vienna Auto Show 2012.
The AMG 6.3-litre V8 engine in the C 63 AMG Coupé Austria Edition has a maximum output of 336 kW (457 hp) and peak torque of 600 Nm, delivering powerful traction and first-class performance figures: the Coupé accelerates from 0 to 100 km/h in 4.5 seconds and the top speed is 250 km/h (electronically limited).
The exclusive features of the C 63 AMG Coupé Austria Edition in detail:
· AMG light-alloy wheels in matt black with high gloss finish
· Fire Opal, Diamond White or Black designo magno night exterior paint finish
· designo leather in solid black colour with red contrasting stitching
· Front seat head restraints with embossed AMG "apple logo"
· Steering wheel in black Alcantara® and red leather with red contrasting stitching
· Gear lever in black Alcantara® with numbered plaque Austria Edition
· Instrument panel and door sill trim in black leather with red contrasting topstitching
· Austria Edition badge on the dashboard
· Entry strips illuminated in red
· Aluminium trim
The new C 63 AMG Coupé Austria Edition can also be equipped with AMG Performance Package, thus emphasizing the great level of individual customization. Available as an option, this package offers a maximum output of 358 kW (487 hp) and improves acceleration from 0 to 100 km/h to 4.4 seconds, with technology transferred from the SLS AMG responsible for the 22 kW (30 hp) increase in output. The forged pistons, connecting rods and lightweight crankshaft adopted from the gull-wing model's high-tech drive system save three kilograms in weight. This reduces inertia and enhances the agility and responsiveness of the high-revving, eight-cylinder naturally-aspirated engine. Visually, the AMG Performance package can be identified by the variable intake manifold in titanium grey under the bonnet, the AMG high-performance braking system with composite front discs and red painted brake callipers all round, the carbon-fibre spoiler lip on the boot lid and the AMG Performance steering wheel in nappa leather with an Alcantara® grip area.
AMG SPEEDSHIFT MCT 7-speed sports transmission as standard
The AMG SPEEDSHIFT MCT 7-speed sports transmission provides direct and dynamic power delivery. Rather than using a torque converter, it has a compact, wet start-off clutch which reduces the losses associated with conventional automatic transmission and thereby significantly lowers fuel consumption. The Controlled Efficiency "C" mode also plays a significant part in this. By providing earlier and more comfortable upshifts while maintaining the lowest possible engine speed and "soft" accelerator characteristics, the AMG SPEEDSHIFT MCT 7-speed sports transmission helps the driver achieve better fuel economy figures.
At the same time, the power transmission, which is exclusive to Mercedes-AMG, excites with its high level of variability and scintillating dynamism: the “S”, “S+” and “M” transmission modes make the vehicle even more responsive and can be selected using the new rotary transmission switch familiar to many from the SLS AMG. Shorter gear shift intervals and higher engine revs assure the ultimate in emotional appeal. The double-declutching function is also activated in the “S”, “S+” and “M” modes, thereby further increasing driving enjoyment. The gear shifts take just 100 milliseconds in “S+” and “M” transmission modes. Using the RACE START function the driver can explore the vehicle's full acceleration capability.
Specific AMG sports suspension for great dynamism and ride comfort
It is not just the engine and power transmission which characterise the C 63 AMG Coupé's dynamic quality – the AMG sports suspension and AMG high-performance braking system are also key here. In contrast to the series production suspension system, the top-of-the-range AMG model has a specially designed three-link front suspension, reinforced multi-link independent rear suspension and a wider track all round. The stiffer elastokinematics, the autonomous axle kinematics with more negative all-round camber and stabilisers with a larger cross-section all give greater responsiveness and greater lateral acceleration. Selective damping with specially modified spring and damper rates optimises both the response characteristics of the springs as well as the ride comfort.
The AMG sports speed-sensitive power steering with direct steering ratio (13.5 : 1) gives excellent road surface contact and makes a significant contribution to the vehicle’s direct, responsive handling. This is complemented perfectly by 3-stage ESP Ò : the Electronic Stability Program gives three individual control strategies at the touch of a button: the ESP Ò button in the centre console allows the driver to choose between “ESP ON”, “ESP SPORT HANDLING MODE” and “ESP OFF”. The AMG high-performance brake system has internally ventilated and perforated brake discs on all wheels: it is characterised by outstanding responsiveness, short stopping distances and excellent fatigue strength.
High level of safety and new assistance systems
With seven airbags as standard, belt tensioners and belt-force limiters for all seats, the C 63 AMG Coupé has extensive safety features. The airbags, which can deploy in milliseconds in the event of an accident, include front airbags for the driver and front passenger, a kneebag on the driver's side, sidebags, pelvisbags and windowbags for the driver, front passenger and rear passengers. The side protection system – comprising headbag and sidebag – optimises the level of protection afforded to individual parts of the body.
With numerous driving assistance systems ranging from ATTENTION ASSIST drowsiness detection to DISTRONIC PLUS proximity control, the C 63 AMG Coupé provides a comprehensive level of driver support and protection. The assistance systems are familiar from the flagship S-Class and the trendsetting CLS, and are based on the latest radar, camera and sensor technology. They cover frequent accident causes such as driving too closely, fatigue and darkness.
Credits: Mercedes-Benz Austria
Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.
In 2011 Mercedes-Benz Cars sold more vehicles than ever before in a single year. A total of 1,362,908 vehicles of the brands Mercedes-Benz, smart and Maybach have been delivered to customers – around 77,000 units more than in the previous record set in 2007 (1,285,900 units).
2011 was also the best sales year in the history of the brand Mercedes-Benz Cars. With 1,260,912 units sold and an increase of 8.0% compared to the prior year the previous sales record of 2007 (1,185,200 units) was clearly exceeded. Since the beginning of the year sales of the brand with the star have been up every month. Particularly successful was the sales development in the fourth quarter. 341,624 delivered units made it the best-selling quarter in the company’s history. In December alone, worldwide deliveries rose by 15.1% to 124,387 vehicles despite the very good result achieved already in December 2010. Thus last month, more vehicles were sold than ever before in this period.
“We’re very satisfied with our sales development. In 2011 we sold more vehicles than ever before,” says Dr. Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars. “We also set the course for the future: The newly introduced generation of the C-Class, the C-Class coupe, the SLK, and the CLS are extremely popular among customers. The same applies to the new B-Class and new M-Class, which were introduced in Europe only recently. The full-year 2011 was also shaped by our strong development in important growth markets such as the BRIC countries and positive development in the U.S.”
Positive outlook for 2012 – new models to provide additional momentum
The year 2012 provides a good base to pursue last year’s success. Dr. Zetsche: “In 2012 we will consequently continue our product offensive and launch additional attractive vehicles on the market, which will give us a further boost. The vehicles will be spearheaded by the new A-Class, which will allow the brand to reach out more strongly to younger target groups. The new CLS Shooting Brake will underscore our leading role when it comes to innovative vehicle concepts and design.”
The new SL will also celebrate its market launch in 2012 just in time for the model series’ 60th anniversary. After the successful introduction of the new M-Class in 2011, additional demand will be generated in the SUV segment by the new GL, the new generations of the GLK and the time-honored G-Class.
Once again sales record in China, Russia, and India; dynamic development in Brazil
Mercedes-Benz continued to do outstandingly well in China (including Hong Kong) last year, where the brand surpassed its sales record of 2010 by 30.6%. The brand therefore substantially exceeded its full-year target of increasing sales in China by at least 20%. A total of 193,339 customers opted for a vehicle bearing the Mercedes star. In December alone, 23,227 people purchased a new Mercedes-Benz passenger car (+29.5%).
Over the past twelve months, Mercedes-Benz did also well in all other BRIC countries. The previous year’s record sales were substantially exceeded in both Russia (29,058 units; +47.3%) and India (7,089 units; +22.7%). In Brazil the brand built on the dynamic development of 2010, boosting sales by 35.3% in full-year 2011, to 10,197 vehicles. Summed up, Mercedes-Benz therefore reported a sales increase of 32.4% in the BRIC-countries in 2011.
Over the past twelve months, Mercedes-Benz also saw sales rise to all-time highs among others in Taiwan (+31.7%), South Korea (+18.8%), Mexico (+17.7%), Denmark (+15.0%), and Sweden (+12.2%). The development in Japan is also notable. Despite the strong earthquake in March and the serious consequences for the country, Mercedes-Benz sold 7.1% more vehicles in Japan last year (32,405 units) than in 2010.
Outstanding development in the U.S.; record sales in Canada and the entire NAFTA region
As in 2010, Mercedes-Benz posted double-digit growth in the U.S. and grew faster than the total market. From January to December 2011, sales rose by 13.3% to 245,231 units. Thus the United States were once again the brand’s second-largest market. Driven by the new generation of the C-Class and the new M-Class, sales of Mercedes-Benz vehicles rose to 25,701 units in December (+27.9%). In Canada a total of 28,584 (+1.8%) vehicles with the Mercedes star were sold during 2011. Following the record set in 2010, this result represents a new all-time high. Mercedes-Benz also achieved a record result in the entire NAFTA region in 2011, with sales amounting to 279,946 vehicles (+12.2%).
Mercedes-Benz leads Germany’s premium segment in 2011
In Germany Mercedes-Benz has been the Number One automaker in the premium segment since 1993. Despite the sometimes limited availability of the high-volume A- and B-Class due to the changeover of production to the new models, the brand’s sales in its home market totaled 262,256 vehicles in 2011, which was almost as high as in the previous year (2010: 265,000 units). In December sales of the brand with the star rose by 16.8% (25,290 units). In Western Europe (excluding Germany) deliveries also nearly matched the previous year’s level (2010: 291,853 units) at 289,285 units in the past twelve months. A sales increase was recorded among others in the UK (+10.1%).
New generation of the C-Class with outstanding customer response – sedan model leader in its segment
In 2011 the C-Class confirmed the vehicle’s standing as a very successful model also with its new generation. In the C-Class segment, Mercedes-Benz recorded growth of 16.8% over the past twelve months to 401,340 units. Very popular and once again the most successful model in its segment during the year as a whole was the C-Class sedan. A total of 270,968 units were delivered to customers (+8.1%). In the year of the facelift, deliveries of the C-Class estate rose to a new all-time high of 76,446 vehicles (+21.6%). Demand for the new C-Class coupe has also been very high ever since the vehicle was launched on the market last June. To date, 23,698 units of the sporty coupe have been delivered to customers. The SLK also did well last year, with 26,756 customers buying one of the roadsters from January through December 2011. This corresponds to an increase of 85.7%.
E-Class segment attains new record result in 2011
Following the record sales of the previous year, sales in the E-Class segment rose by 4.7% in 2011 to a new all-time high (338,386 units). Deliveries of the E-Class sedan and estate totaled 244,341 units last year (2010: 252,775 units). 32,533 customers opted to buy the CLS model, which was introduced in January 2011 (+210.4%).
Sales of S-Class sedan surpass previous year’s high level
Despite having to face much younger competitor models, the S-Class sedan once again increased sales compared to the prior year. Since the car’s market launch in 2005 more than 440,000 units of the brand’s flagship vehicle have been sold. Sales of the CL also rose, with deliveries increasing by 6.9%. The SLS AMG has also met with a great response from customers. More than 5,000 units of the super sports car have already been sold since the vehicle was launched on the market in March 2010.
At more than 200 units, sales of the high-end luxury sedan Maybach were higher than in each of the two previous years.
SUVs post monthly record sales from January through December
The SUVs from Mercedes-Benz enjoyed another great year in 2011. They achieved new sales records each month from January through December, enabling them to surpass last year’s record figure by 24.0% (248,574 units). More customers decided to buy a GLK than ever before in a single year (93,836 units; +24.0%). The compact SUV is also popular in China, where it has been produced for the local market since early December. All other model series did very well throughout the world in 2011, increasing sales substantially compared to the previous year. Sales of the R-Class rose by 45.5%, while those of the G-Class increased by 28.3%. The GL boosted sales by 28.2%, and deliveries of the M-Class increased by 17.9% despite the model changeover.
B-Class does well during phase-out
In spite of production changes resulting from the B-Class model changeover and the associated limited availability of A- and B-Class models, Mercedes-Benz sold 194,133 units in this segment last year (2010: 222,373 units). Sales of the B-Class even continued to increase until shortly before the new model was launched on the market.
Sales of smart fortwo pass 100,000 mark
The smart fortwo did extremely well in 2011. Sales passed the target of 100,000 units, rising to 101,996 vehicles (+4.6%). Dr. Dieter Zetsche: “The development of the smart fortwo last year by far exceeded our expectations. Also for 2012, all lights are on green. The third generation of the smart fortwo electric drive and the smart ebike are two genuine highlights that will be introduced in the coming twelve months. We expect them to give the brand another boost.” In full-year 2011 the innovative two-seater was especially popular in China (including Hong Kong), where a total of 11,045 buyers drove home from the dealership in a smart fortwo (2010: 3,900 units). The smart fortwo also posted very high growth rates in other countries, including Mexico (+57.1%), Poland (+50.7%), the Czech Republic (+26.6%), and Taiwan (+21.4%). In Germany the smart fortwo defended its segment leadership throughout the year, with customers buying a total of 29,005 units (+3.3%). More than 1.5 million units of the brand have been sold since the first generation of the compact urban vehicle was introduced on the market in 1998.
Credits: Daimler AG
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