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Showing posts with label heritage. Show all posts
Showing posts with label heritage. Show all posts

Tuesday, March 13, 2012

The new Mercedes-Benz SL: 60 years of SL history - From generation to generation

The SL is always an icon of its time. Sixty years ago the story that would immediately become a legend began. Six years following the end of the war – a time during which some of the Daimler-Benz plants still lay in ruin – the Head of Testing, Rudolf Uhlenhaut, was inspired to shed a positive light on the developments taking place at Mercedes-Benz through successes in motorsport. The means available were limited, and he made a virtue out of necessity by building the first SL from the components available and from a generous portion of pioneering spirit: a racing car which was sent to the international race tracks as early as 1952. The 300 SL (whose in-house code was W 194) won the legendary 24 Hours of Le Mans race that year with a spectacular one-two victory. This followed on from a one-two-three finish at the Bern Grand Prix, and at the Jubilee Grand Prix for Sports Cars at the Nürburgring the 300 SL even took the first four places. This hugely successful racing year was even crowned by the newcomer with a triumphant one-two win at the III Carrera Panamericana, a long-distance race over 3111 kilometres right across Mexico. Soon it was clear to everyone that Rudolf Uhlenhaut’s delighted team had put a unique car on the road.


At the same time the combination of the letters “SL” became a phenomenon. As an abbreviation of “super” and “light” it had originally merely been intended to differentiate between the 300 and 300 S models, but it soon took on a charismatic shine. The forefather of the race track was followed by the first descendant available for purchase in 1954: the 300 SL series-production sports car (W 198), which achieved equal renown and was known as the “gullwing” model on account of its unusual doors. Ever since, the two letters have stood for unique cars, for legendary sports cars. The irresistible design, the superb engineering and the virtually unlimited motoring pleasure they bring have bestowed on the Mercedes-Benz SL an aura which has elevated all the models created since 1954 to the status of classic, one after the other. Amongst automotive enthusiasts they are highly sought-after collectors’ vehicles and pass on their special status from generation to generation. It is no wonder, then, that the 300 SL gullwing model was voted “Sports Car of the Century” by a jury consisting of motoring journalists in 1999.

To mark its sixtieth birthday, Mercedes-Benz has completely assembled the 1952 racing car with the vehicle identification number 2 again – true to its original state and in such a way that it is ready to drive. Countless hours of work, a great deal of sweat and know-how have been invested by the specialists at Mercedes-Benz Classic in the car’s restoration. In so doing they went to enormous lengths to ensure that the vehicle was not “over-restored” and that instead it would retain its individual patina which makes its unique character shine. On the occasion of the unveiling of the new SL, the forefather – bathed in authentic splendour – was also presented to the public and demonstrated the fountainhead of the SL legend. In this juxtaposition the two SL models from 1952 and 2012 represented the entire spectrum of the SL legend – spanning from its origins right through to the current pinnacle.

But 60 years ago it was not just the SL bloodline that was born; at the same time the foundations for the entire Mercedes-Benz sports car family were laid – and today, encompassing the SL, the SLK and the SLS AMG, it is more strongly differentiated than ever before. Even back in the 1950s, when the successful racing car evolved into a series-production car available for purchase, Mercedes-Benz offered not just the decidedly sporty 300 SL “Gullwing” but a second SL model, too: the less powerful yet equally fascinating 190 SL, which, in its capacity as the “little brother” of the gullwing model, opened up the opportunity to experience the SL legend to a larger circle of customers.

In the present day the 190 SL is often regarded as the predecessor of the compact SLK, whilst the 300 SL gullwing model with its characteristic doors and its outstanding performance potential is widely perceived as the ancestor of the SLS AMG. Both models, the 300 SL and the 190 SL, are, however, first and foremost precisely what is revealed by the model lettering on the boot lid: the roots of the legendary SL ancestral line, which stands for refined sportiness like no other has done for over six decades now.

The cars in this model series were created with their own unique characteristics because their time had come, because Mercedes-Benz was meeting its customers’ requirements. This also applies to the subsequent SL generations – each one reflects the spirit of its day and the wishes and desires of their buyers. The sales success of every single SL generation proves Mercedes-Benz has always built the SL which was best suited to its time – having said that, they generally tended to be somewhat ahead of their time in Stuttgart, setting new trends. This is why comfort, which, alongside sportiness, can be seen as the inherent discipline of the SL models, became an indispensable part of the SL philosophy very early on. Further hallmark SL characteristics spanning the generations include superior performance, technical innovations and, of course, an exciting, often surprising, design which always finds new ways of succinctly expressing the high emotional appeal of the SL models.

1954 – 1963: W 198 – the legend enters series production

Without a doubt the 300 SL racing car of 1952 was the primal concept. With an enhanced design and boasting refined ride comfort in spite of its higher output, it was continued as a series-production sports car. In 1954 the 300 SL gullwing model embarked on an incomparable triumphal procession. Alongside the gullwing doors, its other characteristic features were the filigree space frame familiar from the racing car and also the first four-stroke engine with petrol injection in a series-production passenger car. It had an output which was sensational in its day: 215 hp from a displacement of three litres. From 1957 the 300 SL was then built exclusively as an open-top version.

An open-top model right from the outset, the 190 SL was presented to the public at the same time as the 300 SL. Its roots lay in proven series-production technology rather than in the world of racing. Yet this did not impact on the fascination surrounding the vehicle – on the contrary: that special SL feel was now available for a significantly larger group of buyers to experience. In eight years nearly 26,000 vehicles found proud owners.

“The 300 SL belongs to the genus of cars which challenge their drivers and at the same time give them enormous driving pleasure.”
Juan Manuel Fangio, five times Formula 1 world champion


1963 – 1971: W 113 – the “Pagoda”

In the spring of 1963, when Mercedes-Benz ceased production of the 300 SL and 190 SL, the joint successor was an SL model which caused a furore – above all because of its unusual exterior. As well as the fresh, new lines, the dominating design feature was a removable coupé roof, which sloped down to the centre of the vehicle. This was unique, and reminiscent of Far Eastern temple architecture, resulting in this SL being referred to colloquially as the “Pagoda”.

“In the many years I have been driving, I cannot remember wanting to own any car I have ever driven (with the exception of racing cars!) as much as this one.”
Formula 1 racing driver and Mille Miglia winner Stirling Moss in a letter to
the Head of Racing, Alfred Neubauer


1971 – 1989: R 107 – the evergreen

In 1971, the “Pagoda” model was then followed by an SL model series which was destined to be built for 18 years. The advanced styling of this classic ensured that it has continued to look contemporary to this day. Known internally as the R 107, this roadster’s combination of distinctive curves and clean, frill-free lines still gives it a handsome and iconic appearance.

The R 107 was the first SL generation to be characterised by a large variety of models. During its long construction period, it was available, for instance, with engines from the 2.8-litre six-cylinder in-line engine to the 5.6-litre V8. Over a long period of time the customer was able to choose from three engines. And the R 107 set new standards in safety with its high safety reserves and numerous innovative, detailed solutions.

“It’s powerful, yet not ostentatious. It simply oozes superiority and masculinity.”
Hans Hermann, Formula-1 racing driver and Le-Mans winner


1989 – 2001: R 129 – the sculpture with style

In 1989 the last of 237,287 SL Roadsters of the model series R 107 rolled off the assembly line in Sindelfingen, to be succeeded by the SL model series known internally as the R 129. Its defining wedge shape immediately found popularity, radiating taste and style. Today it is thought of as an automotive sculpture.

In addition to design quality of the highest calibre and maximum open-air motoring pleasure, this SL offered occupant protection on an uncompromisingly high level. Its safety features included, for example, a roll-over bar which automatically extends in critical situations and – for the first time anywhere in the world – what is known as an integral seat with a three-point seat belt integrated into the seat. The R 129 also raised the bar when it came to its engine line-up – featuring units with up to twelve cylinders – and its driving characteristics.

“I bought the SL because I believe it to be the finest car in the world.”
José Carreras, star tenor and automotive enthusiast


2001 – 2012: R 230 – a stylish synthesis of tradition and modernity

With a stylistically fascinating and technically discerning sports car in the model series R 230, Mercedes-Benz continued the long SL tradition in the autumn of 2001. It was the first SL to be fitted with a vario-roof. The innovative roof construction, which transforms the two-seater roadster into a weatherproof coupé (or vice versa) within a few seconds, was launched by Mercedes-Benz in 1996 in the first-generation SLK, and enhanced for the SL. The R 230 also offers the active suspension system Active Body Control (ABC), a unique package comprising state-of-the art electronic control systems and optimised occupant protection. But the R 230 also stands for new performance dimensions and outstanding sportiness: as the SL 55 AMG, which was used in 2001 and 2002 as the official Safety Car in Formula 1, it exceeds the 368 kW/500 hp mark. When it was unveiled in 2004, the SL 65 AMG was no less than the most torquey roadster in the world, and in 2008 and 2009 the R 230 once again took on the role of the Formula 1 Safety Car – this time as the SL 63 AMG.

"With regard to the balancing act between comfort and sportiness, the SL is now setting new benchmarks"
Wolfgang König, automotive journalist in the 2001 road test


As of 2012: R 231 – athlete and aesthete

The new SL is now taking on the original SL, as demonstrated objectively by its performance data and subjectively by its driving feel. Along with the S-Class and the E-Class, the SL belongs to the Mercedes-Benz model series with the longest tradition. And like virtually no other vehicle class from Mercedes-Benz it stands for fascination and emotion.





Credits: Daimler AG

Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.

Friday, January 6, 2012

Round-up of 2011: the Benz Patent Motor Car alone made 160 appearances

125 years of the automobile was a momentous anniversary – and celebrations of this milestone represented the main focus of our activities in 2011. “Over the year, Mercedes-Benz Classic was able to demonstrate the fascination of the Mercedes-Benz brand on a world-wide basis. We were able to move both people and vehicles,” commented Michael Bock, Head of Mercedes-Benz Classic and Managing Director of the Mercedes-Benz Museum GmbH. “Vehicles from our own collection alone played a part in 1,400 events – almost twice as many as would be normal in a year without such an anniversary. A truly extraordinary achievement and a great result for the year.”


Just a few key data to show just how much was achieved in 2011: the three-wheeler patented by Carl Benz in 1886, for example, and which is considered to be the world’s first automobile, made 160 appearances at events all over the world. What is more, in spring 2011 the patent for the first vehicle to be powered by an internal combustion engine was made a UNESCO World Heritage Document. The company’s own collection of vehicles includes several replicas of this first Patent Motor Car.

The first long-distance journey with an automobile, undertaken in 1888 by Bertha Benz from Mannheim to Pforzheim in an improved version of the Patent Motor Car, was re-enacted over a distance of some 180 kilometres in the summer of 2011 by Germany’s South-West Broadcasting (“Südwestfunk”) radio station SWR 1, with support from Mercedes-Benz Classic. This was automotive history brought to life, and was extremely well received, both by people encountered along the way and as a response to the daily broadcast reports. The original route was in fact extended for the rerun as far as Stuttgart and the Mercedes-Benz Museum.

A review of the year reveals some impressive figures: in 2011, more than 1,400 vehicles were made available for appearances at nearly 470 events around the world. Altogether, the collection these days comprises more than 900 vehicles that represent the long history of Mercedes-Benz – passenger cars, commercial vehicles and racing cars. In fact the collection would be quite justified in describing itself as one gigantic museum on wheels. In 2011 alone 35 new vehicles joined the collection. One of these was the final car to leave the production line of the R 230-series SL: the last vehicle to be built went straight into the collection, ahead of the launch of the new SL in January 2012.

Mercedes-Benz Classic also took part with selected vehicles in numerous events in the international classic car calendar. These included, for example, participation in the Mille Miglia with a total of 18 vehicles; at the Goodwood Revival in honour of racing driver Juan Manuel Fangio, who would have been 100 years old in 2011; and in the “London to Brighton” veteran car run. A new participant in this year’s activities was a Mercedes-Benz 220 SE, which has been rebuilt by the Mercedes-Benz Classic engineers as a track vehicle for historical motor racing events and competed during the 2011 season in various events promoted by the historic racing vehicle series “Fahrergemeinschaft Historischer Rennsport e. V.” (FHR).

The Mercedes-Benz Classic Archive is considered one of the most extensive corporate archives in the whole of Europe, and probably the most comprehensive in the automotive industry. The figures make the scope of the archives very clear: if all the material in the archives were to be lined up a row, it would cover a distance of 15 kilometres. Adding to this are more than 3 million photos and 2,500 film media. The Mercedes-Benz Classic Archive and Collection themselves celebrated a round anniversary in 2011, having been officially established 75 years ago, in December 1936.

About 701,000 visitors from more than 175 countries visited the Mercedes-Benz Museum during 2011. 4000 guided tours in ten languages were given. This was due not only to the anniversary celebrations marking “125 years of the automobile”, but also to the attractive programme of events that has become a regular feature of the museum's activities. Since it opened five years ago, in May 2006, the new museum has welcomed 4.2 million visitors through its doors – around a third of them from outside Germany. The majority of visitors come from Germany, followed by China, the US, France and Switzerland.

Mercedes-Benz maintains various heritage sites as reminders of the inventors of the automobile. As just one example, in 2011 over 20,000 visitors from countries all over the world came to visit the birthplace of Gottlieb Daimler in Schorndorf, while well over 10,000 also visited his former workshop, the so-called “greenhouse”, in Cannstatt.

The Mercedes-Benz Classic Center is the main centre of expertise for all the technical aspects of classic vehicles dating back through the history of Mercedes-Benz. Again and again the Center sets new standards for the quality and authenticity of restoration work undertaken. Over the course of the year, for example, a Mercedes-Benz 300 SL that had been restored there to its original condition was sold to a customer – a superb example of a top-class collectors’ piece of this model. The determination to maintain authenticity is supported by an excellent replacement parts service for the brand: the warehouse inventory currently comprises some 35,000 active line items, and any part can be delivered to a customer in Germany within 24 hours. In 2011, replacement parts provision for the 124 model series was transferred to the Classic Center, adding a further 12,000 items to the inventory. Total revenues for the year from the sale of replacement parts for classic and “young classic” vehicles amounted to 126 million euros.

As always, Mercedes-Benz Classic continues to work closely with officially recognised brand clubs, which provide an important link between the classic vehicle scene and Daimler AG. The latest figures reveal that altogether the clubs currently have around 80,000 members, in all corners of the world, and held more than 200 events of their own in 2011. The German clubs alone saw almost 1,400 new members joining. Some of the clubs had anniversaries of their own to celebrate, in Germany for instance the Mercedes-Benz SL Club Pagoda (30 years), the Mercedes-Benz Veteran Car Club of Germany (30 years), the Mercedes-Benz Model Car Club (25 years), and the Mercedes-Benz R 129 SL Club (10 years). But Mercedes-Benz Classic also held its own events: in the spring of 2011 a group under the heading “Mercedes-Benz & Friends” travelled to the Côte d’Azur, where they were able to retrace the early history of the brand. August then saw some 2,000 vehicles and 1,800 club members from more than 30 countries, along with 200,000 visitors, gather at the former Tempelhof airport in Berlin to mark the anniversary of “125 years of the automobile” in what was the biggest celebration of the Mercedes-Benz brand ever to have taken place.

The division’s activities in the area of new media have also proved extremely successful. Over 21,000 fans follow what the world’s oldest automotive brand is up to on Facebook. The new Mercedes-Benz Classic app for iPhone® and iPad® has also already been downloaded more than 200,000 times. The app provides a state-of-the-art way to find out more about the heritage and the legend of Mercedes-Benz.




Credits: Daimler AG

Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.