TRIVIA: Well-weighed development - the first Mercedes-Benz SL models in the 1950s

The Mercedes-Benz 300 SL (W 194 series) racing sports car came as an overwhelming surprise: although people had hoped for a car like this from Mercedes-Benz during the post-war period, it still left the world speechless when it was presented in March 1952. That same year, the 300 SL enjoyed enormous success at all the major international racing sports car events. Despite its surprise effect, however, the 300 SL racing sports car was not a product of chance, but the result of thorough engineering work. From it emerged the W 198 series production sports car with the identical model designation, 300 SL. The Mercedes-Benz 190 SL (W 121) was developed in parallel. The brand showed both cars in February 1954 at the International Motor Sports Show in New York and received a tremendously positive response.

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More than One Million A-Class Models of the Current Generation Delivered to Customers

Mercedes-Benz has handed over more than a million A-Class models of the current generation to customers worldwide since the market launch in autumn 2004. Dr. Joachim Schmidt, Executive Vice President Mercedes-Benz Cars Sales & Marketing: "With the A-Class, 15 years ago Mercedes-Benz established the premium compact car segment. We already sold over one million vehicles of the second generation and with the new A-Class we will again set new standards in the segment and will fascinate our customers once again." At the Geneva Motor Show in March Mercedes-Benz will show the entirely redesigned A-Class for the first time. Market launch will be later this year.


Dr. Schmidt also said: "The new A-Class is the pulse of a new generation of sporty-emotional vehicles with which we seek to open up our brand increasingly to younger customer groups, and develop further market regions. This new model is an essential component of our product offensive in the compact car segment, which we launched with the introduction of the new B-Class very successful last year. "

The first model of the new premium compact cars, the new Mercedes-Benz B-Class, has been delivered since mid-November 2011. It has been received outstandingly well by customers and clearly exceeds the expectations.

Preparations for the startup of the new A-Class are in full swing. Due to the model changeover of the compact cars, production has already been reorganized in large parts. Nevertheless, 97,808 vehicles of the current generation were delivered to customers worldwide last year. In the year before Mercedes-Benz sold 112,586 units of the A-Class. The cars were most popular in the European market, especially in the home market, Germany, where almost half of all A-Class models were sold. The second biggest market is Italy, followed by France and the U.K. The A-Class was introduced at the end of 2010 in China with great success. In 2011, the first year of full availability, Mercedes-Benz delivered 5,100 units to customers there.

Throughout the years the Mercedes engineers have developed numerous innovations specifically for the compact models. The A-Class thus quickly gained a reputation for being a trendsetter and innovation leader. For instance, it was the world's first compact car to get an internationally valid environmental certificate in 2007.

The new compact cars from Mercedes-Benz include, apart from the A- and B-Class, three other sporty, emotional variants, among them a coupé and an SUV. All of the five new compact models are produced in a production network by the Rastatt plant and the new plant in Kecskemét, Hungary. From 2013 on, step by step three of the new models will also be manufactured in China.

Credits: Daimler AG

Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.

Mercedes-Benz miniatures win eight categories in readers' poll: The SLS AMG 1:12 voted Super Model Vehicle Of The Year 2011

Readers of MODELL FAHRZEUG, Germany's leading magazine for model cars, have declared miniature versions of Mercedes-Benz vehicles the winners in no less than eight categories. Two awards went to the Mercedes-Benz SLS AMG 1:12 scale model from model-car maker Premium Classixxs: the gullwing model from the Mercedes-Benz Collection won the overall award "Super Model Vehicle 2011" as well as achieving first place in the 1:12 category. Readers voted on a total of 162 models (including 31 Mercedes-Benz models) in 22 categories.


In addition to these accolades, Mercedes-Benz Accessories GmbH won the award in the new category "Premium brand 2011 auto industry". For this award, which was given for the first time this year, the readers had to decide which car maker had made the best policy for model cars in 2011. "We are naturally very pleased to receive this recognition," says Christian Boucke, CEO of Mercedes-Benz Accessories GmbH. "Model cars that remain faithful to the original and are produced with great attention to detail have always had a special importance – both in our Collection and in the case of our licensed products. Over 350 models bearing the Mercedes star currently arouse the passion for perfection and design common to collectors all over the world. And models from around 130 licensed partners allow Mercedes-Benz to widen its range of products at specialist retailers."

The table below highlights the winning Mercedes models as voted for by the readers of MODELL FAHRZEUG magazine:

For collectors: Mercedes miniatures displaying great attention to detail

Since the invention of the automobile, Mercedes-Benz has built its vehicles out of conviction and passion. Such is the extent of this passion that even the miniature vehicles in the Mercedes-Benz Collection are produced with enormous attention to detail – so much so that they even stand up to comparison with their larger role models. As soon as you see a new Mercedes-Benz on the road, you can be sure that a miniature version – available in a range of almost 100-percent genuine colours and a choice of scales, of course – will be waiting for enthusiasts at Mercedes-Benz outlets.

Numerous model cars produced in collaboration with licensed partners widen the range of model cars sporting the Mercedes star – not only collector's models but also miniatures in categories not currently covered by Mercedes‑Benz Accessories GmbH, such as RC cars or slot cars. When it comes to the licensed products, too, Mercedes-Benz naturally attaches great importance to attention to detail and high value: hence the developers have access to either CAD data or digitalised design data from the original. Or they are given a vehicle for photographic purposes. Aspects checked before approval is given include design, quality and logos.






Source: Daimler AG

Copyright © 2011, Mercedes-Benz-Blog. All rights reserved.