Mercedes-Benz UK has unveiled its first iPad Brochure App – an innovative, interactive experience that compliments traditional paper brochures with a more engaging way to experience the C-Class Coupé. This new approach to customer engagement enables customers and prospects to experience more of the C-Class Coupé design, performance and technology. With all the information of the brochure and the price list combined, the app carries a wealth of content. But that is not all: the interactive section makes use of the iPad’s capabilities and informs as much as it entertains.
David George, Marketing Director Mercedes-Benz Cars said: “We live in a culture that’s almost always on-line, and is used to rich media experiences, and our new iPad Brochure app really brings the C-Class Coupé to life.
“Rather than having to wait for a brochure to be delivered, or read a pdf of a paper product, the new app is instant, and it shows the vehicles’ features and functions in attention-grabbing ways.”
The model lines section shows off the new car in all its glory and, at the same time, allows the reader to compare all engine and trim combinations; from the Sport to the C 63 AMG. Using the slider function the reader can compare every detail of two selected cars at three different angles. The app also contains a gallery of images and a driving video for each variant, allowing the customer to be completely satisfied with their choice of styling options before committing to buy.
The configurator is a great way to display the exterior and interior choices that are available. Configuring the C-Class Coupé together with a customer offers showroom staff a great opportunity to stay in touch with a prospective customer. Optional data capture enables the sales teams to send an email to their customers with their personally configured C-Class Coupé, as well as new car offers for 2012.
Explaining features such as the Intelligent Light System is extremely simple, thanks to this app. Even the different lighting modes are easily explained with a real life video and illustrations pointing out the difference between Intelligent Light System (ILS) and regular lights.
The interactive part of the app is split into three sections: Design, Performance and Technology.
Each section has three or four topics to explore:
- Design features the information on the Panoramic sunroof, the ability to compare Model lines, and the interactive Configurator.
- The Performance section allows customers and prospects to explore the engine options available on the C-Class Coupé, as well as information on systems such as Dynamic Handling Package. This section also features an in depth look at BlueEFFICIENCY – efficiency technology that’s standard on every car.
- Technology looks at in-car Multimedia, and state of the art safety features, including Driving Assistance Package, and a demonstration of the Intelligent Light System.
The Read more section in the app holds all the information of the brochure. From anywhere in the app the user can go to ‘Read more’, offering in-depth information on any of the related section topics. There is also a search function which allows the customer to search for any topic.
The section ‘Contact and pricing’ holds all the pricing information and technical tables, as well as standard and optional specification tables.
To make it easy for customers to find the nearest Retailer, there is a built in Retailer locator. The customer can either use GPS to determine closest retailer to current location or use a typed in address.
The app launched today and is available from the iTunes APP store as well as the download page on the Mercedes-Benz UK public website: mb.co.uk/ccoupeapp .
Credits: Mercedes-Benz UK
Copyright © 2012, Mercedes-Benz-Blog. All rights reserved.
Three new model series from Mercedes-Benz have passed crash tests based on the European NCAP procedure (New Car Assessment Programme) with flying colours. The B-Class, M-Class as the best in each of their vehicle classes, and the C-Class Coupé consequently get the top rating of five stars for outstanding occupant protection. In addition, Mercedes-Benz receives several Euro NCAP Advanced prizes for safety innovations including PRE-SAFE® and the radar-based collision warning system COLLISION PREVENTION ASSIST in the B-Class.
"The Euro NCAP awards are a striking recognition of the safety level of our vehicles, and we're very happy about them," stated Ulrich Mellinghoff, Head of Mercedes Safety Development. "But the standardised crash tests cover only a small part of the real course of events leading up to and during road accidents. For this reason Mercedes-Benz designs all model series employing some 40 different accident constellations, most of which we define based on the experience of our in-house accident research. Additionally, focusing on anticipatory systems and accident avoidance we equip our vehicles with systems which are not even taken into account in the rating."
These systems include the PRE-SAFE® safety system, available in all the tested vehicles as standard equipment (M-Class) or as option (B-/C-Class), as well as the collision-avoiding or impact severity reducing systems PRE-SAFE® Brake and COLLISION PREVENTION ASSIST with adaptive Brake Assist. Mellinghoff: "We are particularly pleased that Euro NCAP has gone a step further and awarded innovation prizes for these systems, which follow our real-life safety philosophy."
This innovation prize is called Euro NCAP Advanced. It was introduced a year ago to supplement the familiar five-star rating system. The independent European safety association Euro NCAP presents it for systems with "scientifically proven safety benefits" which are not taken into account in the current evaluation system. That includes, for example, PRE-SAFE®, which becomes active in critical situations and uses the time before a possible accident to initiate preventive measures. If a rear-end crash threatens, the PRE-SAFE® Brake can become active, warn the driver and, if the driver fails to react, reduce the severity of the impact through autonomous braking. These two systems already were awarded prizes in 2010 and are now available also in the M and C-Class (PRE-SAFE® and PRE-SAFE® Brake) as well as the B-Class (PRE-SAFE®).
Now further assistance systems of the company which can help avoid an accident or reduce its severity have won the distinction. They include the standard-fitted radar-based collision warning system COLLISION PREVENTION ASSIST with adaptive Brake Assist in the B-Class. As a world first in the compact segment, the B-Class is provided at the factory with this assistance system, which clearly lowers the risk of rear-end collisions. COLLISION PREVENTION ASSIST gives a visual and acoustic warning to alert a possibly distracted driver to identified obstacles, prepares the vehicle to brake, and assists the driver during braking in keeping with the situation.
Another Euro NCAP Advanced award was given to Mercedes-Benz for the drowsy driving detection system ATTENTION ASSIST. ATTENTION ASSIST analyses driver behaviour by means of sensors and recognises when the style of driving changes due to drowsiness. The driver is then reminded to take a break.
Innovative safety features like COLLISION PREVENTION ASSIST even have immediate positive financial effects for Mercedes customers. A number of leading international insurance companies grant special discounts for the B-Class because they anticipate significantly fewer claims because of the innovations. In Germany, for example, Allianz intends to grant a 20 percent discount on third-party liability insurance and a ten percent discount on part comprehensive coverage for the B-Class.
Source: Daimler AG
Copyright © 2011, Mercedes-Benz-Blog. All rights reserved.
