When you are on a tight marketing budget, the only way to achieve your goal is to be creative. Nissan's answer to this problem in Dubai was to team with most popular house-hunting site in the Gulf region called Dubizzle.
The Japanese automaker created a new media format for the website that matches the user's home, budget, neighborhood, and family size with the right Nissan model.
Furthermore, once the users single out a house, the HouseHunter Test-Drive app offers the option of being picked up by the Nissan model that matches their lifestyle to go for a ride to view the home.
If you want a louder, faster and more powerful Ferrari 458 Italia Spider that also stands out from the crowd, then you might want to take a look at what German tuning outfit Novitec Rosso has to offer.
Revealed for the first time in public at the 2011 Frankfurt Motor Show, the 458 Italia Spider comes with a folding hard-top and a 570hp 4.5-liter V8 coupled to a dual-clutch F1 transmission that propels the car to 100 km/h (62 mph) time in 3.4 seconds and on to a top speed of 320 km/h (200 mph).
Novitec Rosso's engine tune consists of a custom exhaust system said to weigh 21kg (46 pounds) less than the factory exhaust, a carbon-fiber air box with modified air routing and of course, a software upgrade.
These modifications bump output to 601hp (609PS) at 9,100rpm and maximum torque to 569 Nm (420 lb-ft) at 5,400 rpm, with the German tuner claiming a top speed of 325km/h (202mph).
